This week, we’re thrilled to spotlight our latest fren ShapeShift revolutionizing the way you trade, track, buy, and earn cryptocurrency.
ShapeShift is a decentralized exchange that focuses on non-custodial and multi-chain trading. ShapeShift is community-owned, open-source, and completely decentralized. With a user-friendly interface and secure transactions, ShapeShift has become a top choice among web3 traders and investors alike.
As a DAO seeking to communicate with users without compromising their personal information, privacy and security are particularly important for ShapeShift. ShapeShift leverages Push’s secure notifications to keep users informed about governance, wallet and product updates. With a notification feed directly in the app, users can also easily access all Push notifications from their subscribed channels, enhancing their user experience.
In this episode of ‘Frens of Push’, we sat down with Willy from ShapeShift to talk about its partnership with Push and how ShapeShift is utilizing notifications to enhance the UX on its platform. Willy also shared his excitement about the future of this partnership, especially with the advent of Push Chat.
How did you become involved in building in the blockchain space? What’s your story?
ShapeShift was started in 2014 in the wake of the devastating Mt. Gox hack from which millions of bitcoin were stolen. ShapeShift was created as the first way to trade crypto non-custodially from your own wallet rather than needing to deposit onto a centralized exchange.
Willy started building in the blockchain space in 2017 when he co-founded Bitfract. Bitfract was built on top of ShapeShift’s trading API and was the first tool to enable trading Bitcoin for multiple cryptocurrencies in a single transaction. In 2018, ShapeShift acquired Bitfract.